Make your Customer your Super Hero!
It’s a bird. It’s a plane. It’s your customer. Business owners are often bogged down on a daily basis with all of the tasks, processes and logistics of running the business. When you make your to-do list each day, rarely will you add: get to know my customer better, try to bring value to my customers, tell my customers how great they are, or even thank my customers. These are those things that are taken for granted by both the business owner and the customers. We just assume that these practices are part of the daily routine. But, what happens when they aren’t?
You can have the most unique product or service. The window of your retail store may be very cool and visually appealing. You might have one of the most technologically advanced point-of-sale systems. You may offer over 500 different types of widgets. You may have some of the best industry training in your trade. If you don’t have any customers, is any of it worth anything?
Each day you must realize what the customer brings to your business, and ultimately that is profit. Your customer is what makes it possible for you to carry the unique goods and offer the specialized services. The customer is how you afford to upgrade that POS system to be more effective. The profit you gain from your customers’ business is how you afford to continue learning about and growing in your industry. The profit you make will allow you to have up-to-date and great looking displays. The customer is the super hero of your business and if you don’t have daily tasks that address that significance in your business, ultimately you will fail. Don’t do that. Put your best foot forward and accept the fact that the customer’s role in your business is that of a super hero. When you think about Wonder Woman, Superman, Captain America, or The Incredible Hulk ask yourself how these figures serve as “super heroes.”
They seem like ordinary people in the daily scheme of things. Often these figures are outcasts or misunderstood in the societies they live in. Then necessity calls, the distress signal is used and they become the saving grace of those around them. When the chips are down and the wellbeing of your business is at stake, you need to know that you can count on your customers to be your super hero. They can’t do that without your belief in them. If you truly believe that your customers have the power that they really have, you will find value in them and they will know this. When they know this, they want to be that super hero for your business.
Think about this in terms of one of your favorite super heroes. In most of the “fictional” stories we are familiar with, the hero is always attracted to or works on behalf of at least one character that they know believes in the super hero’s abilities although others my doubt them. They want to protect and serve that person beyond all obstacles. If you treat your customer with that same belief, that they have extraordinary powers in your business, they will in turn want to fulfill that role and be your super hero. So, be sure as you truck along in the daily routine of your business, when you make your list of tasks to accomplish, you include the following:
• Learn more about my customers so I can help them better
• Make my customers know how much I appreciate them
• Let my customers see how much value they bring to my business
• Make each customer feel like a Super Hero!
You can have the most unique product or service. The window of your retail store may be very cool and visually appealing. You might have one of the most technologically advanced point-of-sale systems. You may offer over 500 different types of widgets. You may have some of the best industry training in your trade. If you don’t have any customers, is any of it worth anything?
Each day you must realize what the customer brings to your business, and ultimately that is profit. Your customer is what makes it possible for you to carry the unique goods and offer the specialized services. The customer is how you afford to upgrade that POS system to be more effective. The profit you gain from your customers’ business is how you afford to continue learning about and growing in your industry. The profit you make will allow you to have up-to-date and great looking displays. The customer is the super hero of your business and if you don’t have daily tasks that address that significance in your business, ultimately you will fail. Don’t do that. Put your best foot forward and accept the fact that the customer’s role in your business is that of a super hero. When you think about Wonder Woman, Superman, Captain America, or The Incredible Hulk ask yourself how these figures serve as “super heroes.”
They seem like ordinary people in the daily scheme of things. Often these figures are outcasts or misunderstood in the societies they live in. Then necessity calls, the distress signal is used and they become the saving grace of those around them. When the chips are down and the wellbeing of your business is at stake, you need to know that you can count on your customers to be your super hero. They can’t do that without your belief in them. If you truly believe that your customers have the power that they really have, you will find value in them and they will know this. When they know this, they want to be that super hero for your business.
Think about this in terms of one of your favorite super heroes. In most of the “fictional” stories we are familiar with, the hero is always attracted to or works on behalf of at least one character that they know believes in the super hero’s abilities although others my doubt them. They want to protect and serve that person beyond all obstacles. If you treat your customer with that same belief, that they have extraordinary powers in your business, they will in turn want to fulfill that role and be your super hero. So, be sure as you truck along in the daily routine of your business, when you make your list of tasks to accomplish, you include the following:
• Learn more about my customers so I can help them better
• Make my customers know how much I appreciate them
• Let my customers see how much value they bring to my business
• Make each customer feel like a Super Hero!
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